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O Chamado do Herói · Pitch Deck 2026 · Goblin Studios
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Jornal Nacional filmed inside Hospital de Amor, with doctors and patients who used Bookatoon, formerly known as O Chamado do Herói.
patients enrolled in a randomized pilot clinical trial to measure patient and paternal anxiety and induction quality
higher probability of children in VR undergoing seamless anesthetic induction
of statistical reliability regarding anxiety reduction in parents and children
| Method | How it works in practice? | Scaling Bottleneck | Financial and Experience Impact | Performance |
|---|---|---|---|---|
| Cartoons and Videos (TV / Mobile) |
The patient watches standard content on two-dimensional screens during the intervention | The child remains visually and audibly exposed to the stressful stimuli of the clinical environment | Negligible marginal cost, but zero attention retention at the peak of pain, resulting in crying and agitation | Works only as a pre-procedure pastime and is unable to mitigate acute pain and critical stress at the moment of the needle |
| Clowns and Entertainers | Professionals use artistic interactions and playful humor to humanize the bedside | Absolute dependence on human scale and schedules, with severe biosafety restrictions in ICUs | High recurring cost per hour/professional, making it impossible to standardize and replicate the experience 24 hours a day across the entire network | Can match the efficacy of sedatives in pre-procedural anxiety, but runs into the ceiling of physical scale and professional availability |
| Psychological Preparation | A specialist performs cognitive behavioral support techniques prior to the exam. | High individual time commitment per patient, making it unfeasible for high-demand flows or emergencies | High operating cost in staff hours, making the process incompatible with the pace and bottlenecks of the public health system | Excellent at reducing pain on the statistical average, but fails in the current ecosystem because it requires a lot of time before each procedure begins |
| Cognitive Isolation and Total Immersion. Transports the patient into a gamified ecosystem that captures their attentional focus | Software ready to run instantly after negotiations, available 24 hours a day, at any bedside. | Optimizes procedure time, reduces the need for physical restraint, and has virtually zero adverse effects | A mechanism that combines playfulness and emotional support in a digital tool, blocking pain signals in the central nervous system at the exact critical moments of the procedure |
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